Qualche riflessione mattutina prima di vestire i panni di giornalista e iniziare il viaggio alla scoperta di Watson e delle sue applicazioni nel mondo del marketing by Depositphotos Sono a Las Vegas e nel momento in cui scrivo sono le 4.30 del mattino. Il jet-lag si fa sentire e anziché girarmi nel letto in…
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Compulsive use of the smartphone gives Italy as the “rudest nation of Europe”. This is what comes out from a Global Mobile Consumer Survey by Deloitte in 2016. As the number of circulating mobile phones increases in Italy, there has been an exponential increase of the time that Italians spend, even in the dead…
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In the era of Big Data and analysis of large amounts of unstructured data, social networks become an incredible reservoir for the retrieval of information, opening up countless business opportunities for companies. We are used to analysing the phenomenon from the perspective of business and go-to-market models and how these generate new channels of communication…
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