In the era of Big Data and analysis of large amounts of unstructured data, social networks become an incredible reservoir for the retrieval of information, opening up countless business opportunities for companies. We are used to analysing the phenomenon from the perspective of business and go-to-market models and how these generate new channels of communication…
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Last year I was lucky enough to meet some managers and entrepreneurs of Italian companies located in the North East and with great pleasure I found out that long-term business plans still exist in medium-sized Italian companies. I am referring to manufacturing companies, in some cases even to some divisions of American corporations, which in…
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The digital transformation is up to the CMO (and CEO)! At least that is what some top American executives say, in a survey conducted by well-known analyst and visionary Brian Solis The ‘mandate’ to guide the digital business transformation is entrusted in 56% of cases to the CMO and in 42% of cases to the…
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Without openness to change, either naturally or as a specific initiative, digital transformation stalls The main critical challenge in Digital Transformation is changing company culture. It’s revealed by the survey of Altimeter Group, “The 2014 state of the digital transformation”. Collecting different top executives point of view, at the top of the list, changing company…
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To better understand the priorities and preparedness of executives and HR professionals around the world, Deloitte conducted a survey in the last quarter of 2013 that included 2,532 business and HR leaders in 94 countries. In the Human Capital Trends 2014 report the result is clear: Leadership is the top priority in developed and growing…
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